Studentklinikken is a practice-based clinic where health students offer treatment under the supervision of qualified professionals. The clinic is a low-threshold service for everyone, with a particular focus on musculoskeletal disorders. It combines academic quality with a professional and safe framework, and gives students valuable experience of meeting real patients in a real clinical environment.
I developed a visual identity for the Student Clinic with the goal of giving the clinic an independent expression within the framework of Kristiania University College’s visual identity. The profile was intended to communicate trust, expertise, and accessibility, while also appearing cohesive and recognizable across channels. I worked with the color palette, typography, icons, and imagery to create a clear visual direction that functions well both digitally and in physical formats.
By using selected design elements from the main profile—such as the green color and the distinctive “S” from the Kristiania alphabet—I designed posters, business cards/time cards, gift cards, and branded apparel. The layout and visual structure were adapted to ensure a professional, user-friendly, and consistent expression.
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